7or9 Story

7or9 Story

At 7or9, we respect women's right to choose and value their feelings. Starting with the feet, we provide an experience of effortless freedom and comfort.

About 7or9

7or9 was founded by two elegant and confident women, who after wearing 200 pairs of high heels and still not finding a pair that was both stylish and comfortable, decided to create their own solution. In 2016, they established 7or9 which aims to make 「comfort」 the basic style. Pursuing a perfect balance between the beauty and comfort of high heels, 7or9 understands the pain point of all high-heel lovers and crafts shoes that truly cater to all needs.

7or9's growth is like the transformation of a woman, from the uncertainty of tiptoeing to the fearless stride forward. We creatively apply transboundary tech to our product series, from 「Patented Air-touch Foam Heels」 that give ladies courage to run freely to 「Walk Free Series」 which meet various needs. We would like to give you a hug for the noisy world, being with you like a lasting friend, enabling you to walk freely and comfortably every day.

About 7or9

7or9 was founded by two elegant and confident women, who after wearing 200 pairs of high heels and still not finding a pair that was both stylish and comfortable, decided to create their own solution. In 2016, they established 7or9 which aims to make 「comfort」 the basic style. Pursuing a perfect balance between the beauty and comfort of high heels, 7or9 understands the pain point of all high-heel lovers and crafts shoes that truly cater to all needs.

7or9's growth is like the transformation of a woman, from the uncertainty of tiptoeing to the fearless stride forward. We creatively apply transboundary tech to our product series, from 「Patented Air-touch Foam Heels」 that give ladies courage to run freely to 「Walk Free Series」 which meet various needs. We would like to give you a hug for the noisy world, being with you like a lasting friend, enabling you to walk freely and comfortably every day.

Our Collection Journey

2019

Patented Air-touch Foam Heels
Wear all day without any pain
Mix & Match Accessories
Define your looks

2021

Sofa Sandals
Step into the sofa-like touch

2021

Warmtech Boots
Keep your feet warm all day long

2023

Mattress Flats
Triple-layered support with every step

Our Craftsmanship

Our designs resonate deeply with the voices of our users, meticulously crafted with precision and using only high-quality materials, ensuring comfort with every single step.

Ongoing Exploration

Walk for Green

With the vision of “Renew Resources, Lighten OurPlanet", we launched the sustainable initiative 「Walk forGreen」. By recycling old 7or9 shoes, we extract rubber and leather materials and undergo professional processing to achieve resource renewal. The recycled materials are then utilized in subsequent eco-friendly products and projects.

Cat House in a Boot Box


We incorporate ingenuity into our boot box, transforming it into a reusable cat shelter. 7or9 friends can repurpose it into a cozy bed for their pets or give it to nearby stray animals to provide shelter during winter. We aim for such a sustainable design to minimize waste while encouraging more people to pay attention to and protect stray animals.

Walk For Warm


Collaborating with Ai You Foundation(AYF), we are launching the public welfare event 「Walk for Warm」. For every purchase of our featured 「Warmtech Boots」, 1% of the proceeds will be donated to to AYF. It will be dedicated to providing warmth and protection for underprivileged children in different circumstances.

Meet with You

Shenzhen, China
L309, MixC World, Qianhai Shopping Center, Nanshan District

Beijing, China
L231, Building 18, Jiuxianqiao Road, Chaoyang District

Hangzhou, China
L326, Kerry Centre, 385 Yan'an Road, Gongshu District