7or9 Comfort Institute
We can’t say for certain whether AI will ever replace human hands.
But we do know this: human creativity and individuality will always shine the brightest.
Meet the People Behind the Craft
At 7or9, we have a group called the 「Comfort Institute」
It’s not just a department—
It’s a group of people whose creativity lights up everything they do.
If You Didn’t Know, You’d Say He’s a Driver
Technical Director, Master Qiu
Five years. 260k kilometers.
A distance that could exhaust a car — but it hasn’t slowed him down.
To tackle complex technical challenges and select the right materials and suppliers,
Master Qiu spends his days driving between factories, moving at a pace that feels almost like a race against the wind.
He leaves at sunrise and returns under the stars.
And through this quiet, relentless routine,
he brings every pair of shoes to life.
The Man Who Reads Reviews at Midnight
Product Designer, Tony
Before bed, Tony scrolls through customer reviews on our store and social media. It’s the final step in his daily workflow.
Different voices, different perspectives—all highlighted in his mind by the glow of the phone screen, sparking ideas for improving every product.
As he puts it:
“In an age where AI might replace human work, I still believe in some old-fashioned, hands-on methods.”
Her left and right shoes are never the same
Product Experience Specialist, Leilei
Her feet are always busy—
one foot in a Black 「Truffle」, the other in a 「Mermaid」.
Watching her walk, it’s like she’s playing a piano with every step.
Sometimes she strides, hops, or even runs.
“Which shoe is more comfortable? Just dance a little and you’ll know.”
The way she tests our products reflects who she is:
fun, lively, and full of joy.
Doing "Science" in the Workshop—With Industrial Charm
Quality Inspector, Yuanzi
She walks into the factory with her microscope in hand.
Under the lens, the “micro-needle” stitching inside the shoes comes to life—neat, precise, and perfectly even on the soft lambskin. To her, it’s like a tiny work of art.
Every piece of leather that passes her inspection feels flawless, like a painting come to life.
Before joining 7or9, she never imagined quality inspection could feel this romantic—like doing science in a workshop, with a touch of industrial charm.
The Heart of 7or9
At 7or9, it’s not just shoes—it’s the people behind them.
Every step, scroll, and inspection shows that comfort is crafted with care, creativity, and heart.
